ABOUT US

Founded by SZA, NOT BEAUTY grew from her journey of self-discovery and a desire to do things differently. What started as a passion for lip products and a sharp eye for detail has evolved into a brand rooted in individuality and unapologetic self-expression. 

Inspired by the freedom of the natural world and the rawness of real life, NOT BEAUTY brings fresh, unfiltered energy to makeup- beginning with a collection of high-performance lip glosses. 

NOT BEAUTY was made to connect, not conform. Designed with function, durability, and quality in mind, NOT invites you to show up however you want to. At NOT, beauty is personal. It’s expressive. It’s a moment to reconnect with yourself and what feels good to you. It’s a line that doesn’t ask you to fit in- it welcomes you, in whatever form you choose. 

We believe makeup should move with you, not mute you.

This is NOT BEAUTY, it just works.
VEGAN
GLUTEN-FREE
CRUELTY-FREE

A NOTE FROM OUR FOUNDER

“I wanted to fill a need with something that works for me and that I use daily. Following your passion and letting it lead you, and letting the story develop itself by following the throughline of risk, trust, and willingness is literally what my entire life and career has been about.”

- Solána Rowe