At NOT BEAUTY, we believe beauty is more than skin deep. It's about connection, care, and creating meaningful impact. Not just in the communities we come from, but for our neighbors around the world, in any way we can.

In May 2025, a devastating tornado swept through our founder’s hometown of St. Louis, Missouri, destroying thousands of homes and leaving families without access to food, shelter, and essential resources. In response, NOT BEAUTY launched NOT CHARITY, a commitment to use our platform for good.

During our debut tour pop-ups, a percentage of all sales supported the Urban League of St. Louis and their on-the-ground relief efforts. Together, we helped provide emergency supplies, food, and aid to those most affected by the storm.

This is just the beginning.

NOT CHARITY is our ongoing commitment to giving back - whether through donations, local partnerships, or amplifying causes that matter to our community. As we grow, so will our impact.

Thank you for being part of something bigger.

Learn more about the Urban League of St. Louis